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    In the beginning there was the idea of ​​a vacation at sea beyond the classic cruise, without any traditions or conventions. Traveling on the first club ship of its kind should be both active and casual at the same time. An absolute novelty on the sea travel market, viewed with curiosity by all competitors. The success story of this type of vacation started with today’s AIDAcara in 1996. As a tour operator and shipping company in one, AIDA Cruises now offers fascinating holiday experiences worldwide in destinations such as the Mediterranean, Canary Islands, North and Baltic Seas, the Caribbean, Central America, North and South America, Asia and Dubai.

    AIDA Cruises is number one in terms of turnover and passengers in Germany. The company is constantly setting new and unusual accents for holidays on the sea. The fleet now consists of eight club ships: AIDAcara, AIDAvita, AIDAaura, AIDAdiva, AIDAbella, AIDAluna, AIDAblu and AIDAsol. It will continue to grow until 2013. Two more AIDA ships have been ordered from Meyer Werft in Papenburg. The newbuildings will be delivered in spring 2012 for AIDAmar and 2013.

    The ships of the AIDA fleet are operated according to the highest international quality, environmental and safety standards. The protection of people and the environment has the highest priority in the company. AIDA Cruises uses professional quality assurance systems to ensure satisfied guests and the highest quality.

    The employees at AIDA Cruises recognized very early on that the way to the guest leads above all through competent advice in the travel agency. More than 10,000 tourism partners are looked after by committed employees who operate nationwide. Advice in travel agencies is supplemented by the latest information technology, from product presentation on the Internet to online booking of trips and excursions.

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